This was the project that launched my career.

Built on a simple truth — with over 37,000 locations, 7-Eleven is everywhere — we flipped that ubiquity into something a little... unsettling. We asked: What are the creepiest places people look every day? That insight became the foundation for the campaign: Scary Close.

We created a series of ads placing 7-Eleven right where you'd least expect it:

– Between the blinds

– In your rearview mirror

– Through a front door peephole

We even printed fake 7-Eleven decal stickers and placed them on car side-view mirrors — hijacking the line “Objects in mirror are closer than they appear.”