We set out to celebrate the brand partnership between the NFL and Pepsi, starting with a sound every football fan knows — Sam Spence’s “The Equalizer.” It began with me and my partner humming the tune, imagining fans, players, and even Pepsi drivers kicking off the season the same way.

With legends Terry Bradshaw, Antonio Brown, and Dak Prescott leading the charge, we paired the anthem’s nostalgic energy with Pepsi’s game-day spirit and the NFL’s star power. The result was a spot that didn’t just launch the season — it made you feel it.