McDoanld’s is all about the fans so whena local owner operator had Grimace throw out the first pitch at Citi Bank Field the fans went crazy and sparkign the Mets hot streak right into the playoffs.

The Grimace effect wasn’t contained to a stadium but blew up on social - so when the Empire State Buildign jumped in the McDoanld’s we werer there to spread the love turnign the lights purple and then followed up with a comemorative seat at the start of the playoffs.

EARNED

The Atlantic

Forbes

Sports Dissected

Empire State Building

Creative Team

Monique Hernandez - Creative Director

Emily Ribick - Digital Strategist

Amanda Sideris - Art Director

Brian Meyer - Copywriter