When Copa América ticket prices soared, many passionate fans were priced out. Total Wireless stepped in, giving real Latino fans a voice without official sponsorship. Fans texted messages displayed live by our "Sign Guy," creating one fan text every 90 seconds and earning 11 times more coverage than official sponsors.

The campaign drove exceptional fan participation, averaging one new fan text every 90 seconds, and generated 11 times more earned media coverage than official sponsors.