On November 22, 2024, Kendrick Lamar surprised fans with his album GNX, featuring the track “TV Off” co-produced by DJ Mustard. Mid-song, Kendrick shouts “Mustard!”—a five-second ad-lib that instantly went viral across TikTok, Instagram, and DesignRush’s trending charts.

McDonald’s, always quick to tap into pop culture, jumped in the same day with a playful Honey Mustard mock-up, riding the “MUSTARD!” wave.

The next day, DJ Mustard joined the fun, tweeting:

“Aye im trippin and I'm Lovin it”

Everything else is internet history

EARNED SOCIAL

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CD: Jorge Tajj Badil-Abish

Social Strategist: Monique Hernandez

Art Director: Charlotte Shea